One system. Three windows. From £249.99 — or £6.67/day on the 90-Day Protocol
Formulated by a prescribing clinical pharmacist — not a copywriter

Your body only funds one project at a time. Right now, it isn't funding beauty.

When resources are short, your body saves your organs first. Beauty is what's left over.

The Beauty Allocation Principle™: when your body has enough, skin, hair, energy and glow are what it builds next — as a side effect, not a special project. This protocol is built to get you to "enough."

Start the protocol
Free next-day UK delivery · UK made under ISO standards
The SRX Formula box — Sculpt, Restore and Exude
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Why this isn't skincare

Your skin can't absorb collagen through a cream

Collagen molecules are too large to pass through skin — no matter what the jar promises. Skin is built from underneath, fed by your bloodstream — which is why creams can only ever sit on the surface, and why this is a protocol you take, not one you apply.

Saima's framework

The Beauty Allocation Principle™

Your body doesn't fund every project at once. It funds the ones it can't survive without, first — and beauty has never been one of them.

Vital organs
Heart · Brain · Immune system
→
Core function
Hormones · Reproduction · Metabolism
→
Beauty
Skin · Hair · Nails · Glow

When you're running on empty — stressed, exhausted, under-slept — your body quietly stops investing in your glow first. That's why dull skin, thinning hair and low energy so often show up together. It's not a coincidence. It's your body triaging.

Give it what it actually needs, and the glow comes back on its own. Beauty isn't the thing you're paying for. It's what happens once your body stops having to choose.

The Beauty Allocation Principle™ is Saima Rashid's own applied framework, developed from her clinical experience in women's hormonal health.

What's actually happening

Ageing doesn't start when you notice it. It starts years before.

3

Biological systems — energy, hydration, repair — behind almost every symptom on this list. Support one in isolation and the others still run short.

~1%/yr

Widely reported decline in collagen production from your mid-twenties — accelerating sharply around menopause.

24hr

Your body's energy, hydration and repair needs shift across the day — most supplements ignore that and dose everything at once.

Skin that's lost its radianceHair that's thinningNails that break easilyEnergy that isn't what it wasRecovery that takes longerSleep that doesn't restore you

These aren't separate problems needing separate products. They're different expressions of the same underlying biology — and the earlier you support it, the less there is to undo.

Saima Rashid, Advanced Clinical Pharmacist and founder of The SRX Formula

"Women are told to improve their sleep and nutrition to feel better, and sold creams to look better — as if those were two different things. They're not. They're the same biology."

SAIMA RASHID, MPHARM, IPRESC
Advanced Clinical Pharmacist · Skin Therapeutics & Medical Aesthetics · Independent Prescriber, Bioidentical Hormone Therapy
The protocol

Three formulas, dosed to when your body actually uses them

Not everything your body needs at 7am is what it needs at 9pm. The protocol is built around that.

7AMEnergy Axis
Sculpt — Rise and Thrive
Morning

A functional dose of natural caffeine alongside a full B-vitamin spread to support normal energy metabolism and reduce tiredness, plus vitamin C and zinc — cofactors your skin's own collagen-maintenance processes rely on.

GuaranaMarine CollagenVitamin CB-VitaminsZincHyaluronic Acid
DAYHydration Axis
Restore — Glow with the Flow
Daytime

Sodium, potassium, calcium and magnesium to support fluid balance and normal muscle function — the electrolytes your body loses through activity and, for many women, through cycle-linked and perimenopausal sweating.

SodiumPotassiumMagnesiumCalciumL-Glutamine
NIGHTRestoration Axis
Exude — Beauty Dreams
Evening

Chamomile and magnesium to support normal relaxation and psychological function, alongside marine collagen, vitamin C and copper, timed for your body's overnight repair window.

ChamomileMagnesiumVitamin D3Marine CollagenCoQ10
The issue most stacks ignore

Four problems, one underneath the other

Start at the smallest scale and the case builds on itself — each layer is a reason a single, one-size-fits-all dose was never going to work.

01Molecular
Nutrients compete with each other

High zinc intake is a well-documented cause of reduced copper absorption over time. Calcium is well known to inhibit non-heme iron uptake. Combine them into one multivitamin, taken at once, and some nutrients quietly work against each other before they're even absorbed.

Zinc (AM) vs Copper (PM)Calcium (Daytime) vs Iron (PM)
02Individual
Women's physiology adds a layer most formulas skip entirely

Menstruation is a recurring loss of iron. The luteal phase shifts sodium and fluid balance. Perimenopause makes all of it less predictable — and night sweats are genuine electrolyte loss, not just discomfort.

03Temporal
Your body doesn't need the same things at every hour

Cortisol peaks shortly after waking. Collagen synthesis and tissue repair rise overnight. Dose everything at once, and you miss the window each nutrient is actually built to work in.

04Systemic
None of this is separate. It's one system.

Molecular competition, hormonal cycles, and daily rhythm are the same biology, viewed at different zoom levels. A protocol that respects all three has to be built as one coordinated, timed system — not three unrelated products.

Sculpt delivers its energy nutrients when cortisol is naturally rising. Exude delivers magnesium, vitamin D3, vitamin C and copper together overnight, when your body actually uses them together. The formulas follow the biology. Not the other way round.
Why this, not another supplement

Built on nutrient sufficiency, not novelty ingredients

We don't claim to slow ageing or override your biology. We give your body's own energy, hydration and repair systems what they need to run the way they're designed to.

3

Formulas, timed to the three points in your day where your body's needs genuinely differ.

15%+

NRV threshold EFSA requires before a nutrient can carry an energy, hydration or psychological-function claim. Every core mineral clears it.

10g

Our dose per sachet — a capsule can only hold around 500mg, so matching this with capsules would mean swallowing roughly 20 a day.

This is also why comparing us to a shelf of separate capsules on price alone doesn't tell the real story. Individual ingredients are supported by published nutrition research and, where applicable, EFSA-recognised health claims.

In her words

Ayesha's 90 days

Day 1

  • Full-time social worker, mum of two — nothing left by the end of the day
  • Tried a prescription weight-loss injection — helped a little, but the exhaustion didn't go
  • No time or energy for a complicated routine

Day 90

  • Real energy for her kids again, not just getting through the day
  • Lost weight, and her skin looks fresh for the first time in years
  • Just three steps, fitted around a full-time job — morning, hydration, evening

"I don't have time for a complicated routine, so I just take my morning and hydration formulas first thing, and the evening one before bed. That's it. The hydration formula is basically my go-to drink now — it keeps me going all day. I'm properly hooked."

AYESHA, 40 — SOCIAL WORKER, MUM OF TWO
Choose your protocol

Two ways to start

Most started with

The Full Box

£249.99
≈ £8.33/day · one-time, 30-day supply
  • Sculpt, Restore and Exude — full 30-day supply
  • The complete 24-hour protocol
  • The way most women begin
Shop the Full Box
Most chosen

90-Day Protocol

£600
≈ £6.67/day · one payment, 90 days
  • The full protocol for 90 days
  • Pace of Ageing Assessment — baseline, 30/60/90-day retests
  • 1:1 onboarding call with Saima
Shop the 90-Day Protocol
Free next-day UK delivery · UK made under ISO standards
Before you start

Questions worth asking

Your body's energy, hydration and repair processes aren't equally active all day — one blend taken once can't reflect that.
Every active ingredient is dosed in line with published nutrition research and, where applicable, EFSA-recognised health claims.
The Full Box is a 30-day supply. The 90-Day Protocol is the same protocol for 90 days, plus the Pace of Ageing Assessment, a tracking diary, and a 1:1 onboarding call.
Saima Rashid, an advanced clinical pharmacist and independent prescriber with postgraduate training in skin therapeutics, medical aesthetics, and bioidentical hormone therapy.
Nutrient-level changes are often felt within the first couple of weeks. Skin and connective-tissue changes take longer — most collagen research measures results at 8–12 weeks.
Most ingredients are common food-supplement nutrients, but if you're on prescribed medication or HRT, check with your GP or pharmacist first.
A single SRX sachet is a 10g dose — you'd need around 20 standard capsules a day to match it, since a capsule only holds about 500mg. Compared per-dose rather than per-bottle, assembling the same amount separately rarely comes out cheaper.
£6.67/dayStart protocol